Why did Sean "P. Diddy" Combs - clothing designer, Broadway actor, MTV icon - deliver the keynote at this spring's CTIA wireless trade association conference? Because he was the only guy in the room who had the 411. CTIA members want to sell content over cellular networks; Combs, a tastemaker in music and fashion, has just the right products to move - and the right audience. So does Russell Simmons, founder of Def Jam Records, who's launching Def Jam Mobile. The data says that African-Americans, Latinos, and Asians want lots of cell phone services - SMS, photos, ring tones. They're over landlines; it's whites who can't let go. "You don't need a computer when you've got a Web browser on your belt," says Def Jam Mobile's Theda Sandiford. "In hip hop culture, having the latest and greatest technology, whether Jordans or pagers or cell phones, has always made you sexy." Geeks: time to Google "hyphy."
Wireless-only Households
African-Americans: 24%
Asians: 18%
Latinos: 17%
Whites: 10%
Average monthly bill
Latinos: $54.65
Asians: $50.94
Whites: $49.72
African-Americans: $49.25
Get Wireless Data
African-Americans: 20%
Latinos: 12%
Whites: 7%
Want to Buy Ring Tones
Latinos: 21%
African-Americans: 20%
Asians: 20%
Whites: 11%
Want to Share Photos
Latinos: 19%
African-Americans: 18%
Asians: 16%
Whites: 7%
Source: Forrester Research
- Patrick Di Justo
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