The Best Beauty Box Subscriptions
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I'm a big proponent of treating myself. I think everyone should have more little treats, all the time, always. A monthly beauty box subscription guarantees that once per month you will receive a little box of joy on your doorstep. Whether that joy is centered on sample sizes, full-size products, makeup, skin care, or bath and body items is largely dependent on the service you choose. But I tried a few months of a range of different services, and these are the best I've found.
Be sure to check out our related guides to the Best Subscription Boxes for Kids, Best Snack Boxes, and Best Meal Kit Subscriptions for more recommendations.
Updated April 2025: We've added Margot Elena, NoMakeNoLife, and PinkSeoul to our list of recommended subscriptions. We've also checked for accuracy throughout.
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Are Beauty Boxes Worth It?
WIRED: Beauty boxes are an excellent way to discover new products, and they usually offer excellent value compared to buying the items separately. You can't put a price tag on the sheer dopamine rush of getting a present in the mail every month. (Or maybe in a literal sense, you can, but I still think it's priceless.) Products that don't work for you will make good gifts or donation items.
TIRED: Some beauty boxes have a whole lot of little environmentally unfriendly plastic bottles and tubes, which can be bulky and hard to recycle. You'll likely receive some products that aren't right for your hair or skin type, or just don't work out. Most beauty boxes don't allow for any customization—what you get is truly a surprise.
How We Tested
I reached out to popular services and asked to test at least one month's box but ideally three months' worth. I compared the value of the included items to what the box itself cost. I also took notes on the overall variety and likelihood of the average person being able to use them—weighing specialty products against those that would work for most people. And yes, I put all of these pretty little potions on my actual face and hair and skin. Please refrain from asking me about the state of my bathroom countertop at this trying time.
Note that some brands offer one-off boxes that are available for purchase outside of a subscription. I didn't test these or consider them as part of the criteria for this guide.
- Photograph: Louryn Strampe
Best for Trending Products
Allure Beauty BoxTo our sister site Allure: I admit I was not familiar with your game. My Allure Beauty Box was filled with three products that could almost complete a no-makeup-makeup look on their own: a full-size Nudestix blush-lipstick-combo, a full-size creamy Dear Midnight lip liner, and a glittery, vanilla-scented, full-size Beauty for Certain lip gloss. I tried on all three together and was immediately in love with the combination. I raised my eyebrow a bit at the included bar of Dove soap, but my skin was softer after the first use. There was a full-size under-eye cream that works well underneath makeup; a tiny jar of melty, creamy Banila Co cleansing balm; and a Red Flower palo santo shampoo (I'm not a fan of shampoo in beauty boxes because my neon-pink hair requires specific upkeep, but I can absolutely attest to this shampoo smelling good.) All in all, my box was valued at over $150.
Each beauty box includes at least six items, a little pamphlet with information on every single product, plus a coupon code that you can use if you decide to purchase a product on your own. Every item in the box is handpicked by the editors at Allure, and you can see a preview of each box's contents on social media. If you're interested in a mix of full-sized and sample-sized products, and you want to know what's next in beauty and skin care trends, I think this is an excellent option.
Plans and Pricing: The Allure Beauty Box costs $30 per month or, with the annual plan, $287 per year ($23 per box). There's also a quarterly plan that drops the price to $26 per box. There's usually promotional pricing and a free gift for new members. Subscribers get access to the Member Store with special deals, exclusive products, and limited-edition bundles. Gift subscriptions are available in the form of a credit towards future services.
- Photograph: Louryn Strampe
Best for Deluxe Samples
Ipsy Glam BagIpsy is likely best known for its Glam Bags, which include a cute makeup bag each month filled with five deluxe samples. It was cofounded by OG beauty guru Michelle Phan in 2011. I received some excellent deluxe samples, including Fenty Beauty mascara, a BYOD blush brush, and a Just Ximena highlighter. And unlike some other sample sizes I've received, Ipsy actually sent enough of each hair product to be useful. My mane of curly hair initially laughed at the 50-milliliter bottle of Marc Anthony leave-in conditioner, but it contained enough for three uses, which was enough times for me to determine whether I liked it. (I did.) One thing to note is that the cute makeup bags pile up over time. There are only so many ways you need to stylishly tote around your makeup or need to organize your purse. I still have Ipsy bags lying around from my time as a subscriber a decade ago, and I see them at thrift stores all the time. I wish there was a way for you to choose whether you wanted the little pouch to be included. Just a word of warning from a previous long-time subscriber.
I like that Ipsy offers some level of customization. When you first sign up, you'll take a quiz to complete your Beauty Profile, which notes your preferences and exclusions. You can retake this quiz or update your profile at any time. Toward the end of the month, you'll get an email letting you know that you can pick an item for your Glam Bag. You'll get five curated sample choices and you can pick one to receive. Ipsy fills in the other four slots based on your Beauty Profile. You can also shop Add-Ons starting on the first day of each month, which is a wide range of products that cost extra. Add-Ons start at $3.50 (for deluxe samples) and $12 (for full-size products), but they're worth checking out. You can review the products you receive to earn points that can be redeemed toward free items. Finally, you'll also get access to the Ipsy Shop, which is full of discounted makeup, skin care, fragrance, and haircare products. If you're a fan of trying new things but you don't want to get too adventurous, Ipsy is worth a look.
Plans and Pricing: Ipsy Glam Bag costs $14 per month for a makeup bag and five deluxe samples worth up to $70. Gift subscriptions are available. They cost $50 for three months, $95 for six months, and $180 for a year. Shipping is free. Click here for a WIRED-exclusive coupon to get $5 off!
- Photograph: Louryn Strampe
Best for Korean Beauty
PinkSeoul Beauty BoxThe best skin I’ve ever had was a result of this 10-step Korean skin care routine that Costco used to sell. (And best believe if the store ever brought it back, I’d purchase a lifetime supply. Just saying, Costco buyers reading this article.) I’ll also never forget visiting an Olive Young store in Seoul, wandering around the aisles absolutely mind-blown at how many steps a skin care routine could have. I walked out of that store laden with bee propolis, with snail mucin, with sheet masks and serums and all sorts of potions that looked fantastic on my bathroom counter and worked even better on my skin. In my opinion (and many others’), Korean skin care products are some of the best in the world.
The PinkSeoul box is full of such products. Every subscriber receives a Welcome Box as their first box filled with skin care basics. Mine had ceramide and aloe sheet masks, a reusable grocery bag, an eye cream, a cleansing foam, a glow serum, a toner, and a moisturizer. It was basically an entire skin care routine in one little box.
When you first sign up, you’ll take a little quiz talking about your skin and what you’re focused on. After the Welcome Box arrives, you’ll get customized boxes based on your quiz answers. There are three sizes available—The PinkSeoul Mini Box ($30/box) is suitable for all ages and contains two full-size products and five mask products. The standard PinkSeoul box ($40/box) is recommended for ages under 35, and PinkSeoul Plus ($50/box) is recommended for ages 35 and up. The latter two boxes include at least four full-size K-beauty products, two masks, and one accessory item. PinkSeoul ships every two months.
It can be tricky to find the right skin care routine for you, and this box may be overkill if you don’t have a bunch of friends and family members willing to take products off your hands. Since everything is full-size, you’ll build up a backstock quickly. But if you’re a skin care fanatic who loves trying new ingredients, or you’re still trying to nail your skin’s perfect regimen, this box is worth a try. I also appreciate the brand’s Pay It Forward initiative, which sends skin care boxes to women battling cancer.
Plans and Pricing: PinkSeoul costs $30, $40, or $50 per box depending on the tier you choose. Each box includes a mix of full-size items, accessories, and masks (again, depending on the tier you choose). Shipping is free.
- Photograph: Louryn Strampe
Best for a Mix of Japanese and Korean Beauty
NoMakeNoLife Beauty BoxEach NoMakeNoLife box has two beauty items, one tool, and five beauty products, with a mix of Japanese and Korean brands. There’s something so exciting about beauty products from Japan and Korea. The packaging tends to be bright and colorful, the shades and ingredients are trendy before the trends have even started in the US (like snail mucin, for example), and they’re generally a great way to discover new things you wouldn’t be able to find easily if you were shopping local.
The My Blooming Radiance box I received had an informational leaflet about the various inclusions, with highlights on ingredients and an emphasis on self-care. Camellia and rice oils were featured in the Omamori Nail Oil and Now & Than Hair Oil, and the rest of the products were also interesting. I got a lip mask, an eyeshadow palette, and lipstick, as well as Sanrio blotting papers and a pair of wrist cuffs to prevent water from rolling down my arms while washing my face. Absolutely adorable. If your city has enough diversity that you’ve got Japanese and Korean beauty products around, this discovery box might contain things that are down the street from you. But if your Instagram feed (like mine) is full of products you’ve never seen before from these two countries, NMNL is a fun monthly treat. There’s also a rewards program called Streaks that lets you earn points toward goodies and discounts. Each box has a Streak Code that you can enter on the website to earn your points.
Plans and Pricing: NoMakeNoLife costs $35 per month (or less per month if you purchase longer subscriptions; $34 per box for three months, $32 per box for six months, or $31.50 per box for 12 months). Each box contains two beauty items, one beauty tool, and five or six beauty products—so eight to nine items in total. Gift subscriptions are available. They cost $100 for three months, $192 for six months, and $378 for a year. Shipping is free.
- Photograph: Louryn Strampe
Most Giftable Beauty Box
Margot Elena Subscription BoxMargot Elena is known for several different brands, including TokyoMilk (maker of Tainted Love, one of my favorite fragrances in the world), Lollia, Archive, The Cottage Greenhouse, and Infinite She. It’s difficult to put into words exactly what Margot Elena embodies. Every single brand, despite being different, has incredible art, a deep sense of individual aesthetic, and thoughtful details from the packaging to the product itself. Whether it’s a bath bomb, a hand lotion, a perfume, or stationery, her products feel so much more bespoke than the average bauble you’d buy at the store.
That thought and care is absolutely extended to the quarterly Margot Elena subscription box. Even the cardboard has a floral motif, with a pretty impressionist painting on the inside lid proclaiming it’s “spring at last” for the spring 2025 box. The aqua tissue paper and printed card are gorgeous, and the box is filled with $212 worth of goodies from the entrepreneur’s different brands. (Each quarterly box has a minimum $200 value inside).
I was delighted by the glass bottles of Lollia Imagine Perfume (with notes of willow and lotus, something straight out of a Monet painting) and Library of Flowers Bubble Bath (in “True Vanilla” complete with a cork stopper). I was thrilled by the extra goodies, too, like a pair of bright gardening gloves and a pack of greeting cards. This box smelled like I opened up the spring equinox if it could be packaged and shipped to my house (possibly due to the “On Cloud 9” candle from Archive, which smells like a sunny day at the beach). If you’re sensitive to fragrances or you want to know exactly what you’re getting ahead of time, this box may not be for you. But I think it’s something special that would also make an excellent gift.
Plans and Pricing: The Margot Elena Beauty Box costs $60 per quarter for full-size products worth at least $200. Shipping is $7. You can also choose to just purchase one season’s box for $80 without subscribing.
- Photograph: Louryn Strampe
Best for a Smattering of Samples
Macy's Beauty BoxI received three different Macy's beauty boxes to get a feel for what the service might be like. And reader, it ran the freakin' gamut. One of my boxes contained a crinkly orange makeup bag that immediately gave me sensory issues, and there were also tiny single-use facial cleansers and unbranded oil rollers that will prove useless for my dry skin. You can't see what you're getting ahead of time.
But then another box was full of nothing but Kylie Cosmetics products, including a full-size mascara, and another still had the best eyebrow pencil I've ever tried, from Anastasia Beverly Hills. My three boxes contained a mix of eyebrow products, lipsticks, skin care products, perfume, and accessories. Most of the items were sample-sized, which makes sense considering the very affordable price of these boxes. And the product discovery was decent, too. I'd never tried anything from Elemis, for example, and the little cleansing balm sample had me debating purchasing a full-size version.
Each box has a theme and contains at least five deluxe samples, a full-size item, and a coupon for money off a future beauty purchase at Macy's—which is nice in case you find something you can't live without. This perfectly illustrates the plight of the beauty box subscriber: Sometimes you'll get a makeup bag and sometimes you'll find your new holy grail mascara. But for just $15 a month, it's worth checking out. Since every item was sample-sized, it's hard to figure out the exact dollar value of each box, but I think the variety here makes the price worthwhile.
Plans and Pricing: $15 a month. You can see past boxes here.
- Photograph: Louryn Strampe
Best for Personalization
FabFitFun Quarterly Subscription BoxFabFitFun's quarterly box is unique because you can customize the contents. Each box contains at least six items. Usually there are multiple beauty items to choose from, but you might also get jewelry, home goods, or clothing. My box contained the supremely adorable Tonymoly Plump-Kin Retinol Eye Cream, a Tarte Maneater Mascara, an Elemis cleansing balm, and an Ole Henrikson Truth Serum—all full-size. I also got a cute ring. In total, my box was valued at $219. I think this is a great pick if you want the opportunity to customize your box and if you value full-size items. But if you want to be completely surprised, another service may be the better option.
Note that members who pay annually get to customize their boxes first, so if you don't pay annually, you won't have as big of a selection to choose from, and you may miss out on the most popular items. If you don't want to get a certain item or box, you can get a credit toward the member store instead.
Plans and Pricing: $70 per box for quarterly membership or $220 per year ($55 per box). Members also get access to special deals each month. Members who pay annually get early access to customization, sales, and discounted add-on options. Gift subscriptions are available in the form of gift cards that can be applied toward subscriptions or other goods.
- Photograph: Louryn Strampe
Best for Fragrance
LuxSBFragrances are a slippery slope. You find a note you like and suddenly you must try every scent in the world with it featured. Or, in my case, your social media algorithms are always full of recommendations for the next best-smelling thing. LuxSB (Luxury Scent Box) lets you choose from a huge library of scents each month, either on your own or with recommendations from its scent quiz. There are tons of popular brands including Parfums de Marly, Gucci, Dior, Juliette Has a Gun, and more. Pick your poison and you'll receive 9 milliliters in a little travel-size atomizer. You'll get a new scent monthly and a new atomizer quarterly. You can twist the atomizer to spray (or swap scents) and twist it again to close it flat.
Most standard-size perfume samples are 1 milliliter, with deluxe samples ranging from around 3 to 7. LuxSB says that its larger sizes have 150 sprays of your chosen scent, which tracks in my experience. I think this is a great service for discovering new scents and trying before you commit to a full-size bottle, especially since fragrances can smell different once they're on your skin for a while. It's easy to skip a month or cancel your plan in your account settings. And who knows—you might accidentally discover a new favorite scent. I certainly did!
Plans and Pricing: LuxSB offers monthly plans starting at $16, though some premium fragrances have an upcharge that costs between $5 and $30. Any applicable upcharges are clearly listed on the scent page and during checkout. Rather than annual plans with a larger library of fragrances, LuxSB allows you to prepay (if you choose) for multiple months at once, which gets you bonus credits that can be used toward upcharges or future months of the service. Shipping is free. Gift subscriptions are available in the form of credits to be redeemed toward the service.
- Photograph: Louryn Strampe
Best for Bath and Body Care
Lush Kitchen BoxThe best thing about Lush mail is that your house will immediately smell good. The Lush Kitchen Box contains four to five full-size vegan bath, shower, and/or skin care products. Some of them are even limited-edition exclusives—like the Cherry Pop shower gel included in my box, which is maybe the best-smelling product I've ever received. My box also had a cotton candy-scented body lotion; a body scrub; a shower slime (which is a powder that turns into a thick shower gel); and a milky, creamy bubble bar similar to this one. I'm certifiably going to be the best-smelling person in the room for a long while.
I also really appreciated the eco-friendly packaging—the products like bath bombs and bubble bars don't have any excess packaging, and the packing peanuts are made from cornstarch. If you're a fan of self-care nights or you're a Lush enthusiast, this box is absolutely worthwhile. The value after shipping to the US is about on par with what the items would cost individually in the stores, but if you want to get your hands on exclusive scents or products, or you're like me and you don't live close to a Lush storefront, this box may be worth checking out.
Plans and Pricing: You can choose from two Lush Kitchen boxes: one with bath and shower products, and one with only shower products. Each of these contains four to five products. If you don't have a bathtub, you can just opt for the shower box and you won't run the risk of getting something you can't use. There’s also a Kitchen Box XL that contains six to seven items, though you can’t specify whether you want shower or bath. You can't see what you're getting ahead of time. Both subscriptions cost $50 per month, and delivery adds $8.
- Photograph: Louryn Strampe
Best for Vegan and Cruelty-Free
Love Goodly Beauty BoxEverything in each Love Goodly box is vegan, nontoxic, and cruelty-free. Most items are full-size. I've received some great products including moisturizers and facial mists from Juice Beauty, an amazing-smelling lavender lemongrass-scented hair oil, and a facial oil specifically meant for gua sha regimens. You might get some non-beauty items too—I received a candle in one box and a handmade beaded wooden necklace in another. Neither was suited to my personal taste, but they're absolutely regiftable. A portion of every sale is donated to a revolving list of charities, and all of the box packaging is recyclable. My October/November box was valued at over $125. You can usually find spoilers for each box on Instagram, but you won't necessarily be able to see what is in your box before it arrives.
Plans and Pricing: Bimonthly subscriptions are $35 for the “Essentials” box or $48 for the “VIP” box. This pricing is with automatic renewal and boxes cost a bit more if you buy them without subscribing. The VIP box comes with a few more products and has a value of over $115, while the Essentials box always has a value of over $80. Gift subscriptions are available in the form of pre-paid memberships: six months starting at $106 or one year starting at $210.
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- Photograph: Louryn Strampe
Affordable Full-Size Products
BoxyCharm BoxBoxyCharm is owned by Ipsy. Rather than the deluxe samples that you get with the Glam Bag, BoxyCharm includes five full-size products worth up to $200. I was impressed with the two boxes I received. Highlights included an Anastasia Beverly Hills lip liner, a Girlactick face powder, and a sparkly Ciaté London blush and highlighter palette.
Similarly to Glam Bag, there's a level of customization. Every month Ipsy picks two products for you based on the Beauty Profile that you fill out to include your preferences or exclusions. You can update your Beauty Profile at any time. You'll get an email at the beginning of the month letting you know that you can pick your remaining three products. Be aware that these come from a limited pool, and every other subscriber gets the email at the same time. Check up early to ensure you get the best selection. (I set a monthly reminder to check my email for the alert). After customizing, you'll have access to Add-Ons, which start at $3.50 (for deluxe samples) and $12 (for full-size products). They're worth checking out—I scored a purse-sized Fenty Beauty Gloss Bomb for $3.50! You can review the products you receive to earn points that can be redeemed for free items. And finally, you get access to the Ipsy Shop, which is full of discounted beauty products ranging from makeup to skin care to tools and more. I think overall that BoxyCharm is an excellent way to get some affordable full-size products for cheap.
Plans and Pricing: BoxyCharm costs $32 per month for five full-size products worth up to $200. Gift subscriptions are available. They cost $100 for three months, $190 for six months, and $360 for a year. Shipping is free. Click here for a WIRED-exclusive coupon to get $5 off!
- Photograph: Louryn Strampe
Best for Skin Care Fanatics
Dermy Doc BoxDermy Doc Box is curated by board-certified dermatologist Dr. Fatima Fahs. Each box contains at least five full-size skin care and/or haircare products. You'll also get a detailed pamphlet with instructions and information on each inclusion. I received four boxes, all with a different seasonal theme. Maybe your box will feature peptides, or maybe it'll feature a bunch of moisturizing haircare products for winter-ravaged tresses. Some of the items I received were a little outside of the realm of what I'd consider typical for a beauty box, like a pair of UV-protective gloves and a bottle of vitamins. But each box was valued at over $100, and there were lots of interesting specialty items that I wouldn't normally reach for—like a retinol resurfacer or a leave-on scalp treatment. If you like switching up your skin care routine and discovering new active ingredients, this box is worth a look.
There's no official guarantee that you'll be able to see box contents ahead of time, but Dr. Fahs often unboxes each quarterly box on Instagram.
Plans and Pricing: $55 per quarter if you subscribe, or $65 purchased individually. Each box includes a leaflet with discounts from the featured brands. You can view past boxes here. You can also customize your own one-time box in lieu of a subscription.
- Photograph: Louryn Strampe
Best for Full-Size Fanatics
NewBeauty TestTube Beauty BoxWhen I first received my NewBeauty TestTube, I was floored by the sheer weight of it. Every single product in the box was full-size. I received a cooling eye cream—perfect for the warm weather I've had lately—and a giant Grande Lash MD Serum, which I swear contains magic and witchcraft considering how long and lustrous my lashes have been looking. There was an EOS Cashmere Shave Oil—it only costs $8 at the drugstore, but I never would've purchased it for myself, and I'm a convert. There was a Wander Beauty On-the-Glow blush and highlight duo, which immediately went into my makeup bag. Not everything was up my alley—the Pour Moi rose mask was too scented for my taste, the Perfect Clean Scalp Scrub wasn't right for my hair, and the Babor Collagen Ampoules made my skin feel nice, but I couldn't tell if they were working or not. In total, though, my box would have cost over $350 if I purchased everything separately. And I can guarantee that my friends will be happy to take the products I didn't love off my hands.
Each box also includes a NewBeauty magazine which is fun to pore over while you wait for the various potions and products to absorb into your skin. There are also various promotions for the different included brands. You can't see what you're getting ahead of time, but the amount of items included varies by quarter, but boxes are always worth at least $350.
Plans and Pricing: $59 per quarter or $201 per year. You can cancel your subscription at any time, but note that you'll have to email the brand to do it. Gift subscriptions are available in the form of pre-paid bundles: two tubes for $118 or four tubes for $201.
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